Blog：The $60bn software battle
Don’t yawn: “enterprise software” may sound boring, but it spells big bucks.
You are looking at a $60bn (£33bn) market. And now the giants of the industry are squaring up to fight for domination.
In the red corner is Oracle, the world’s second-largest software company, well-known for databases and brash boss Larry Ellison.
In the blue corner is SAP.
“SAP who?,” you might ask.
Well, SAP is the third-largest software firm in the world, with headquarters near Frankfurt, Germany.
Its public profile may be as understated as boss Henning Kagermann, who on a bad hair day looks more like a distracted physics professor than a chief executive.
But the three letter acronym – which stands for “Systems, Applications and Products in Data Processing” – is synonymous with software that makes many of the world’s largest companies tick.
Think of it as a corporate nervous system that tells the boss where money is spent, whether production is ticking along, and where and
